THE THINKING BEHIND THE NUMBER
How to use this calculator
Start with monthly traffic and current performance, then test a target conversion rate and basket value. Traffic is held constant so you can isolate the scenario.
A practical example
For illustration, enter monthly visitors 10,000, current conversion rate 2%, current aov ₹1,000, target conversion rate 2.5%. With the remaining fields at their starting values, the monthly revenue difference is ₹75,000.00. Replace these sample figures with your own numbers before making a decision.
How to read your result
This is scenario modelling, not a forecast or guarantee of incremental sales.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.