Read Google Ads performance after costs
Search and Shopping campaigns can have different intent and margins. Compare conversion value with product, shipping, payment and return costs, then subtract ad spend. Use a consistent attribution window.
ADVERTISING / FREE TOOL
Google Ads Ecommerce Profit Calculator
Assess Search, Shopping and Performance Max revenue against spend and order costs.
Instant calculation No account needed
LIVE RESULT
Contribution after ad spend
₹16,500.00Assess Search, Shopping and Performance Max revenue against spend and order costs.
ROAS3×
CPA₹400.00
AOV₹1,200.00
Cost per click₹20.00
Click-to-order conversion5%
Contribution before ads₹36,500.00
After-ad margin27.5%
Break-even ROAS1.64×
Attribution is not proof that the attributed sales were caused by ads.
THE THINKING BEHIND THE NUMBER
How to use this calculator
Use conversion value, clicks and orders from one Google Ads period. Check whether conversion-value settings include tax, shipping or duplicated events.
THE METHOD
ROAS = conversion value ÷ ad spend. CPC = spend ÷ clicks. Post-ad contribution = conversion value − variable costs − spend.
A practical example
For illustration, enter google ads spend ₹20,000, clicks 1,000, conversions / orders 50, conversion value ₹60,000. With the remaining fields at their starting values, the contribution after ad spend is ₹16,500.00. Replace these sample figures with your own numbers before making a decision.
How to read your result
Google Ads attribution and conversion value are measurement inputs, not proof of incrementality.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.
GO DEEPER
Understand the result before you act
CLEAR ANSWERS
Google Ads Ecommerce Profit Calculator FAQs
How do I use the Google Ads Ecommerce Profit Calculator?+
Enter your own business figures in the labelled fields. The result updates immediately and uses this calculation: ROAS = conversion value ÷ ad spend. CPC = spend ÷ clicks. Post-ad contribution = conversion value − variable costs − spend.
What should I keep in mind when reading the result?+
Google Ads attribution and conversion value are measurement inputs, not proof of incrementality.
Do I need to create an account to use this tool?+
No. This calculator is free to use without an account. Its numeric inputs are processed in your browser.
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