PRICING / FREE TOOL
Estimate a selling price that covers unit costs and your chosen contribution margin.
Estimate a selling price that covers unit costs and your chosen contribution margin.
THE THINKING BEHIND THE NUMBER
Build up the cost of one order, then select a target margin. Payment percentage and tax treatment affect the amount retained from a customer-facing price.
Required price = unit costs ÷ (1 − target margin − payment fee rate − tax share).
For illustration, enter product cost ₹300, packaging ₹20, shipping contribution ₹70, payment fee percentage 2%. With the remaining fields at their starting values, the price for target margin is ₹573.53. Replace these sample figures with your own numbers before making a decision.
A mathematically viable price still needs a market, demand and tax review. This is not tax advice.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.
GO DEEPER
Include landed product cost, packaging, shipping contribution and payment charges before choosing a target contribution margin. Review demand and competitor alternatives separately; a viable spreadsheet price is not necessarily a viable market price.
CLEAR ANSWERS
Enter your own business figures in the labelled fields. The result updates immediately and uses this calculation: Required price = unit costs ÷ (1 − target margin − payment fee rate − tax share).
A mathematically viable price still needs a market, demand and tax review. This is not tax advice.
No. This calculator is free to use without an account. Its numeric inputs are processed in your browser.
PUT THE INSIGHT TO WORK
Tell us about your store. We’ll identify practical opportunities across the customer journey and help you choose the right next step.
