THE THINKING BEHIND THE NUMBER
How to use this calculator
Use the selling price and costs for one representative order. The result shows contribution after the costs you enter; it is not your full business operating profit unless every relevant cost is included.
A practical example
For illustration, enter selling price ₹1,000, product cost / cogs ₹300, packaging ₹20, shipping and fulfilment ₹70. With the remaining fields at their starting values, the profit margin is 58.50%. Replace these sample figures with your own numbers before making a decision.
How to read your result
Margin is profit divided by revenue. Markup is profit divided by cost; they are not interchangeable.
Use the result alongside your store analytics, product costs and operating context. If the inputs are estimates, treat the output as an estimate too. Change one input at a time to understand what drives the result.